A modeller of figures and monuments in terracotta
, he worked
for Doulton & Co., of Lambeth, for most of his career.
He executed statues of General Gordon and Queen Victoria for
Gravesend, and several portrait medallions.
Examples of his work were exhibited at the RA
, 1890-1900, the
Arts and Crafts Exhibition, London, 1891, and at the World's Fair, Chicago,
One of a number of sculptors working on the Doulton Fountain for the
Kelvingrove International Exhibition (1888), he was responsible for modelling
its apex statue of Queen Victoria and the group representing India.
After the fountain was moved to Glasgow Green in 1890, the statue of the queen was destroyed by lightning
in 1894, and was replaced with a slightly different copy a year later, which Broad modelled from scratch
as no moulds of the statue had been kept by Doulton.
The fountain underwent a complete rebuilding in 2005, as part of a £4 million scheme to restore and relocate
it to the north east of Glasgow Green. This included the restoration of Broad's India group which, together with
the fountain's other sculptures, had been smashed by vandals.